The company's purpose is the development, trade, marketing and distribution of alcoholic and non-alcoholic beverages, in particular spirits and liqueurs, as well as the operation of related businesses in the luxury goods sector. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties.