The company's purpose is to engage in all activities related to the operation of a beauty institute specializing in eyelash extensions, waxing, facial and body treatments, massages, manicures, makeup and chemical microneedling-peeling, as well as hairdressing services and the sale of beauty and cosmetic products. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, acquire or sell real estate, carry out any operation and conclude any contract suitable for developing and expanding its purpose or directly or indirectly related to it.