The company's purpose is to provide consulting and services in the field of marketing and sales, particularly in the development and expansion of sales systems, project management, project coaching and franchising, as well as the trade of goods of all kinds. The company may acquire, manage and sell licenses, patents and other intangible assets, establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire and sell real estate in Switzerland and abroad, and conduct all business that is suitable to promote or facilitate the achievement of the company's purpose.