The company aims to provide consulting, coaching and training services to companies and institutions in the areas of organization, innovation, leadership and management, as well as in the implementation of projects. It can develop software, publish expert knowledge and build and manage an international network of experts. It can establish branches and subsidiaries in Switzerland and abroad. It can participate in other companies in Switzerland and abroad, acquire, manage, exploit or sell patents, other intellectual property rights, licenses, as well as real estate and properties. Furthermore, it can enter into any business that is suitable to promote the company's purpose.