The company's purpose is the development, management and operation of the website www.luxurycars.ch in the field of luxury automobiles. Development of the website, web application, online trading platform as well as all related marketing services. The company may establish branches and subsidiaries in Switzerland and abroad, acquire similar companies and engage in all commercial, financial, real estate activities (except for operations prohibited by the LFAIE) and other activities that promote the company's purpose or are directly or indirectly related to it.