The company's purpose is to trade in goods, in particular watches, bags, perfumes, office supplies, office furniture and computer accessories, to carry out commercial and financial transactions, as well as online trade in first- and second-hand fashion. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies, grant loans or guarantees to shareholders or third parties, and conclude all business and contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.