The company's purpose is: the marketing of cosmetic products, make-up, perfumes and beauty accessories. Operation of online and physical stores with all related activities. The company may: - carry out any financial, commercial, industrial, real estate (except for that prohibited by the LFAIE) or movable activity, directly or indirectly related to its purpose; - take participations in any company; - create branches or subsidiaries in Switzerland and abroad; - grant loans or guarantees to shareholders or third parties, if it serves its interests.