The company aims to operate an internet platform called Auto Report, a platform for exchanging marketing data between the automotive industry and the company. The company can enter into any business and conclude contracts that are suitable to promote the purpose of the company, in particular also conducting market and opinion research as well as mystery shopping. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct any business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad.