The company aims to provide services in the areas of media production, appearance competence training, communication, public relations (PR) and advertising. It also offers teaching activities in the field of communication and develops and implements training and further education programs. The company can conduct all business that is directly or indirectly related to its purpose. It can establish branches and subsidiaries in Switzerland and abroad, participate in other companies, and acquire, hold, manage and sell real estate, licenses, patents and other intangible assets.