The company's purpose is the operation of a fashion brand, offering in particular the production, creation and sale of ready-to-wear clothing, after-sales service (repair), upcycling of second-hand clothing and the organization of sewing workshops. The company may also engage in any other activity directly or indirectly related to these purposes; it may in particular create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and extending its purpose or directly or indirectly related thereto.