The company's purpose is to support and promote the athlete's career. This includes, among other things, managing sponsorship contracts and commercial partnerships, managing image rights and communication with the media, as well as organizing and participating in events and competitions. The company may also engage in all financial, commercial or industrial activities, movable or immovable, directly or indirectly related to its purpose. The company may grant loans to its shareholders or third parties, provide guarantees or guarantee any commitment made by its shareholders or third parties.