The company's purpose is: watch engraving, high-end watchmaking, training, consulting, prototype creation and all other activities related to watchmaking. The company may: engage in any financial, commercial, industrial, real estate (except for those prohibited by LFAIE) or movable activities, directly or indirectly related to its purpose; take participations in any company; create branches or subsidiaries in Switzerland and abroad; grant loans or guarantees to shareholders or third parties, if it serves its interests.