Operation of public establishments of all kinds, restaurants and bars; franchise concessions; catering services; marketing of all food products, as well as the trade in alcoholic and non-alcoholic beverages. To this end, the company may engage in any financial, commercial or industrial activity, movable or immovable, directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in all enterprises having a direct or indirect connection with its purpose; grant loans or guarantees to associates or third parties, if it serves its interests.