The company's purpose is to develop and market products and services, particularly in relation to the MATSURI brands, in Switzerland and abroad, as well as to create and operate stores and franchises. The company may also, excluding operations prohibited by the LFAIE, engage in all financial, commercial, movable or immovable activities, directly or indirectly related to its purpose; as well as take participations in all financial, commercial, industrial, movable or immovable companies, both in Switzerland and abroad. It may grant loans or guarantees to shareholders or third parties.