The purpose of the company is the production of image and sound carriers, art objects and printed matter, their distribution and sale, merchandising of products of all kinds. The company can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies, or merge with them, acquire, manage and sell real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company, or that are directly or indirectly related to it.