Media Tenor International AG, Zug

Media analysis

Analysis tools to assess media impact, media image and reputation risks; supports corporate communications, crisis management and the identification of opportunities and risks.

Reputation measurement

Reputation measurement for companies and universities, developed together with the client, to define communication objectives and monitor the media profile on an ongoing basis.

CEO positioning

CEO positioning to improve the media profile of executive boards and strengthen their perception as thought leaders on media platforms.

Topic management

Daily monitoring of more than 700 topics with trend analyses from business, politics and society, and forecasts for the development of the media agenda.

Editorial profiling

Editorial profiles for media formats based on proprietary media data, complemented by operational recommendations to improve editorial quality and circulation figures.

Feedback for editorial teams

Feedback for editorial teams based on analysed media data, including on-site visits, dialogue on methods and support with agenda setting and agenda cutting.

Citation report

Report on the citation frequency of media for specific topics, to better match audience needs and increase the influence of editorial content.

University rankings

Analysis and evaluation of the media presence of international universities by subject-area diversity, coverage of degree programmes, statements about the future and the tone of reporting.

University reputation measurement

Reputation assessments for universities based on communication objectives, as a basis for a continuously fine-tuned communications plan.

Media impact

Investigation of the real effects of reporting, for example on migration issues and their influence on the media image and perception.

Election campaign monitor

Analyses of parliamentary elections and development of election strategies, as well as crisis management for international political parties at national and local level.

Country images

Analysis of country and city images as a basis for tourism and investment decisions, and for budget decisions related to advertising and image campaigns.

Media Tenor International AG

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Media Tenor International AG

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