The company's purpose is to organize, plan, execute and realize events, execute and realize advertising orders, manage gastronomy and entertainment businesses, produce and distribute sound and image carriers, trade in products of all kinds, as well as perform central business activities. The company is also authorized to participate in any form in other companies at home and abroad, acquire, utilize and sell patents, licenses, securities and real estate at home and abroad. Finally, it can conduct all business that is related to its purpose or suitable to promote it.