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DirectoryBusiness & Technical ServicesMarket Research InstitutesZugMetrixLab Switzerland GmbH
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MetrixLab Switzerland GmbH

Summary

About the company

MetrixLab Switzerland GmbH provides market research and consumer insights services for companies. The company supports clients in analyzing audiences, ideas, products, campaigns, and brands through digital research platforms, panel access, and AI-enabled methods.

AI-generated
Offering

Products & services

Industry:Market Research Institutes
✓ Offered9
Audience and Market Research
Insights into consumers, market forces, and the competitive landscape; U&A and H&A studies, market exploration, segmentation, need sizing, and persona analysis.
Concept and Claims Testing
Screening, optimisation, and validation of ideas, concepts, claims, product features, and brand messages; including Concept Screen, Concept Test, and Claims Test.
Product, Packaging and Experience Research
Analysis of product ideas, packaging, and shopping experiences; Journey Explorer, Pack Explorer, Pack Test, Pack Test Express, and Pack Test Model to optimise at the point of purchase.
Advertising and Campaign Testing
Pre-testing of creative and in-market campaign measurement; Creative Explorer, Creative Pre-Test, Creative Pre-Test Instant, Creative Review, Campaign Impact, and Cross-Media Monitor.
Brand Health and Growth Research
Brand tracking, brand equity, and digital brand monitoring; Brand Track, Brand Track Express, and Brand Signals measure brand perception and growth drivers.
Self-Service Research Platform (Toluna Start)
Integrated platform for quantitative and qualitative research; study design, audience access, real-time analytics, dashboards, expert support, and global panel connectivity.
Global Panel Access
Access to a global panel community of more than 81 million consumers for market research, rapid recruitment, and broad-based data collection.
Custom Market Research
Tailored qualitative and quantitative research, full-service or DIY, with expert support for specific business questions and custom research needs.
AI-Powered Research and Analytics
AI-powered studies, synthetic personas, automated analysis, sentiment coding, theme extraction, quality checks, and real-time insights in Toluna Start.
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Location

Zählerweg 6
6300 Zug

At a glance

Legal form
Limited Liability Company
UID
CHE-320.694.565
Founded
2020 · 6 years
Last commercial register change
August 6, 2024
Employees
1 to 10

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