Sale and trade of goods of all kinds, in particular in the optics sector with spectacle frames, lenses and accessories. May establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it, as well as acquire, manage, encumber and sell real estate, copyrights, patents and licenses of all kinds.