The core activity of Mindshare is to provide services in the field of media planning and buying, as well as to provide solutions for the transformation of marketing and media for its clients. The company supports its clients in developing and implementing marketing strategies tailored to the needs of their target groups, and helps them to increase their brand presence and revenue.
Strategic planning, buying and optimisation of digital and analogue media; account management, leading media and marketing transformation, client leadership.
Data and analytics services
Data and analytics services with data visualisation, a workflow approach and tools for ethical data use such as Data Ethics Compass.
Performance marketing
Strategy, planning, buying and optimisation for digital media; focused on outcomes and reach across platforms and digital channels.
Technology consulting and development
Ad operations, data integrity, reporting systems, and martech and adtech consulting for modern marketing.
Content and partnership services
Content creation, partner matchmaking, dynamic content optimisation and sponsorship in the media environment.
Insights and audience research
Audience Origin, panel, digital and client data for understanding target audiences, as well as Neurolab to measure neurological responses to brand stories and media.
Strategy and planning services
Communications planning, performance planning, connections planning, intentional planning and ecommerce consulting based on data-driven insights.
Trading and investment services
Analysis and negotiation of online and offline media, media-specific investment steering, and tools such as Carbon Calculators and Inclusion PMPs.