The company's purpose is to support transformation and skill development, including coaching services, training, event organization and facilitation, as well as the marketing of ideas, projects, and content, and any other economic activity related to the aforementioned fields. The company may also: create branches in Switzerland and abroad, and grant loans to its shareholders or to third parties if it serves its interests. take stakes in any companies, acquire or create such companies, carry out all financial, commercial, or industrial operations, whether movable or immovable, that have a direct or indirect connection with its purpose.