The company's purpose is to operate a shipping company, in particular to operate its own and third-party passenger ships, as well as to lease and charter ships and trade in ships, and to provide all related services and ancillary services. The company may participate in similar or identical companies, establish branches and subsidiaries in Switzerland and abroad, and engage in any activity that is suitable to promote the purpose of the company, in particular also acquire, manage, encumber and dispose of real estate and intellectual property rights.