The import, export, purchase, sale, trade, manufacture, assembly and representation of watches and watch components, micromechanical works in general, jewelry items, chronometric instruments, as well as items of the same kind. The company may also carry out all activities related to its purpose, participate in other companies with a similar purpose and conclude any contract or business directly or indirectly aimed at pursuing the social purpose. The company may acquire, encumber and sell real estate in Switzerland and abroad.