The purpose of the company is the global development, promotion and distribution of brands in the fields of health, wellness and fitness. The company also operates B2C businesses, licenses franchises, supports franchisees and provides essential services and tools to companies, both in physical and digital distribution channels. The company may also conclude all transactions and enter into agreements that directly or indirectly serve the purpose of the company or are directly related to it. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies.