The company's purpose is to carry out all services in the fields of fashion and events, in particular the creation of clothing brands, the organization of all types of events, as well as the connection of people and mediation. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or create similar or related companies, grant loans or guarantees to associates or third parties, and conclude all business and contracts that are intended to promote the purpose of the company or have a direct or indirect connection with it.