The company serves the purpose of advising, managing, directing and participating in all commercial, financial and industrial undertakings as well as real estate companies, in particular in the field of hospitality and hotel management. The company may: carry out all financial, commercial or industrial activities related to movable and immovable assets that are directly or indirectly related to its purpose; establish branches and subsidiaries in Switzerland and abroad; participate in all companies that are directly or indirectly related to its purpose; grant loans to shareholders, group companies or third parties or provide securities for them.