The company's purpose is to provide all services in the field of cycling, notably Postural Studies (Bike Fitting). The company may participate in other enterprises in Switzerland and abroad, acquire or establish companies with identical or similar purposes, carry out all financial, commercial, industrial, and real estate operations (except those prohibited by the LFAIE), and conclude all contracts directly or indirectly related to its corporate purpose. It may also grant loans or guarantees to partners or third parties if this promotes its interests.