Operation of a hairdressing business and provision of services as well as trade in products in the aforementioned field. May establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. Furthermore, it may acquire, encumber, sell and manage real estate in Switzerland and abroad, also arrange financing for its own account or for third parties, and provide guarantees and sureties for subsidiaries and third parties.