The company's purpose is any activity in the fields of advertising, events, communication, and organizing events of any kind with the aim of promoting a product and/or an activity, operating a modeling school. The company may engage in any financial, commercial or industrial, movable or immovable activity, directly or indirectly related to its purpose, create branches or subsidiaries in Switzerland or abroad, participate in any enterprise having a direct or indirect connection with its purpose, grant loans or guarantees to associates or third parties.