Operation of a flower and gift shop, production and sale of floristic and other decorative items, provision of gardening services and trade in flowers and other plant and garden articles, floristry courses. May establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose, acquire, encumber, sell and manage real estate in Switzerland and abroad, also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.