The company's purpose is to trade, sell and produce goods in the areas of handicrafts, textiles, leisure and food. The company also aims to provide services and consulting in these areas. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company. Furthermore, it can also buy, mortgage or sell real estate.