The company's purpose is to trade in all types of products, in particular online, to perform all kinds of representation and advertising services, as well as to carry out marketing and communication activities. The company may also engage in any other activity that has a direct or indirect connection with these purposes; it may in particular establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or are directly or indirectly related to it.