The company's purpose is to operate trading businesses, in particular in the areas of clothing, sports articles, as well as the trade in and assembly of vehicle tires and other vehicle accessories. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage and sell real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.