The company's purpose is to provide strategic and operational consulting services to businesses and entrepreneurs, particularly in relation to corporate and brand strategy as well as the production and distribution of design products. The company may conduct all business directly or indirectly related to this purpose. It may open branches in Switzerland and abroad, participate in other companies, acquire or sell other companies, or sell acquired companies. It may acquire, manage, and sell real estate and securities, as well as acquire, manage, and exploit intellectual property rights.