The company aims to trade in goods of all kinds, particularly through online shops and in the field of e-commerce, the creation and marketing of brands, the operation and marketing of online shops for trading in goods of all kinds, as well as the provision of services in the fields of marketing, communication, e-commerce and product management; consulting, coaching and supporting online startup companies. The company may establish branches and subsidiaries both domestically and abroad, participate in other domestic and foreign enterprises, acquire, dispose of and manage real estate, and conduct all business that is directly or indirectly related to its purpose.