any commercial operation related to watch, cosmetic, perfume, leather goods, writing instruments, fashion and similar products, including but not limited to research, development, manufacturing, promotion (advertising, etc.), marketing in any form, export, import, supply of all goods and/or services related thereto to third parties, including but not limited to creative services, data management services and project management services, as well as the purchase, sale, holding, enhancement, management and brokerage of all movable and immovable property, and all real estate transactions in Switzerland and/or abroad that are suitable for developing its purpose or are directly or indirectly related to it.