The company's purpose is to operate online shops, distribute goods and services through these platforms, publish journalistic works in the online and print sectors, provide services in the field of media and public relations, and trade in goods of all kinds. The company may establish branches and subsidiaries both domestically and abroad, participate in other companies both domestically and abroad, and conduct all business activities that are directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real property both domestically and abroad.