Conception and distribution of goods of all kinds, in particular promotional, fan, merchandise articles and advertising gifts, as well as consulting in this context. May establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. Furthermore, it may acquire, encumber, sell and manage real estate in Switzerland and abroad, arrange financing for its own account or for the account of third parties, and grant guarantees and sureties for subsidiaries and third parties.