The company aims to provide services in the fields of communication, marketing, public relations and events, as well as administrative and organizational services, and to trade in goods of all kinds. The company may establish branches in Switzerland and abroad, participate in other companies, acquire or merge with similar or related companies, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may also take out and grant loans, provide guarantees and other securities, acquire, manage, encumber and sell real estate, intellectual property rights and licenses of all kinds.