The company's purpose is to engage in the trade of goods of all kinds and provide services in the fields of advertising, consulting, process optimization, particularly in sales, sales management, and sales strategy; it may also provide additional services. The company may enter into any business and conclude contracts that are suitable to promote the purpose of the company or that are directly or indirectly related to it, establish branches in Switzerland and abroad, and participate in or merge with other companies. Furthermore, it may acquire, hold, and sell real estate and securities in Switzerland and abroad, as well as grant loans.