The purpose of the company is to provide cosmetic, dermatological services, manicure and pedicure, massage therapies, wellness and spa services, consulting on healthy nutrition, setting up training centers for professions in the field of beauty, distribution of cosmetic products, as well as the development of innovative cosmetic formulas. Additionally, the company may trade in goods of all kinds, conduct business and conclude contracts that promote or are related to the business purpose, and establish branches and subsidiaries in Switzerland and abroad, as well as participate in other companies.