Trading in goods of all kinds, in particular electronic devices, gift items and trendy gadgets. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into any business and conclude any contracts that are suitable to promote the purpose of the company or are directly or indirectly related thereto. It may acquire, manage, encumber and sell real estate, intellectual property rights and licenses of all kinds.