The company's purpose is the creation, editing, promotion and marketing of literary and artistic works. The company may: carry out any financial, commercial and industrial activity, movable or immovable, directly or indirectly related to its purpose (excluding any operation prohibited by the LFAIE); create branches or subsidiaries in Switzerland and abroad; participate in and acquire interests in all companies having a direct or indirect connection with its purpose; grant loans or guarantees to shareholders or third parties, if it serves its interests.