Trading in goods of all kinds, in particular in the areas of beauty and fashion. May develop, produce, market and distribute its own brands, operate online shops and digital sales platforms, and offer e-commerce services to third parties. May also establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. May acquire, encumber, sell and manage real estate, intellectual property rights and licenses in Switzerland and abroad, and also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.