The company's purpose is to acquire stakes in companies as well as consulting and service provision in branding, sponsoring and marketing. The company will also have the purpose of real estate development, acquisition and sale of real estate in Switzerland and abroad. The company may carry out all financial, commercial, industrial, movable and immovable transactions, either on its own account or on behalf of third parties, in Switzerland and abroad, directly or indirectly related to the main purpose. It may establish branches in Switzerland and abroad.