The company's purpose is to purchase, sell, manufacture and distribute all media products (in particular for film, audiovisual and internet), including all investments in such products. The company may carry out any financial, commercial or industrial, movable or immovable activity that is directly or indirectly related to its purpose; establish branches or subsidiaries in Switzerland and abroad; participate in all companies that have a direct or indirect connection to its purpose; grant loans or guarantees to shareholders or third parties if it is in the interest of the company.