The company's purpose is the development, production, distribution, marketing and promotion of luxury products, as well as the provision of consulting services, strategic support, market research and other related services in this field. The company may carry out all operations of any kind directly or indirectly related to its corporate purpose, and in particular: acquire, sell, rent or exploit movable or immovable property, participate in other similar companies, both in Switzerland and abroad, grant loans or guarantees to associates or third parties, if it serves its interests.