Providing services in the fields of TV, film and advertising, developing business models and products of all kinds, as well as trading in goods of all kinds, in particular also with vehicles. May establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. Furthermore, it may acquire, encumber, sell and manage real estate in Switzerland and abroad, arrange financing for its own account or for third-party account, and provide guarantees and sureties for subsidiaries and third parties.