The company's purpose is to trade in goods of all kinds in the areas of sports, advertising and merchandising, as well as to take over representations and licenses. The company can provide services in the field of IT and data processing and trade in hardware and software products. The company can establish branches in Switzerland and abroad, participate in other companies, acquire or sell other companies, take out and grant loans, provide guarantees and other securities, build, acquire, manage and sell real estate, as well as acquire, manage and sell intellectual property rights and securities. It can carry out all commercial and financial transactions that may be conducive to the realization of the company's purpose.