The company's purpose is to market and trade advertising articles and advertising systems. Additionally, it can offer services of all kinds, particularly in the areas of consulting, planning, management, coordination, and internet publications. The company can acquire, manage, and sell licenses and perform all activities compatible with its purpose. It can grant and receive loans, establish branches and subsidiaries in Switzerland and abroad, as well as acquire, hold, manage, exploit, and sell intellectual property rights in Switzerland and abroad.